If you love gaming, anime, cosplay, or pop culture, this is one event you do not want to miss. The Zurich Pop Con & Game Show 2026 is set to be one of Europe’s most exciting autumn festivals. Whether you are a first-time visitor or a returning fan, this guide covers everything you need to know before you go.
What Is the Zurich Pop Con & Game Show?
The Zurich Pop Con & Game Show is Switzerland’s biggest autumn festival for fans of pop culture, gaming, cosplay, digital entertainment, comics, anime, manga, and K-Pop. It started back in 2017 under the name Zurich Game Show, focusing mainly on gaming and eSports. Over the years, it has grown into something much bigger. In 2022, the event expanded to include Asian pop culture, anime, manga, art, and merchandise. That expansion also brought the name change to what it is today.
The event is organized by Amazing Event AG and hosted at the iconic Messe Zürich venue. Since its early days, attendance has grown from 19,000 visitors in 2017 to over 46,000 in 2025. That growth says a lot about how much people love this festival.
When and Where Does It Take Place?
The 2026 edition will run on Saturday, September 26, and Sunday, September 27. The venue is Messe Zürich, located at Wallisellenstrasse 49, CH-8050 Zurich, Switzerland. The central location makes it easy to reach by public transport or car. So, no matter where you are coming from, getting there should not be a problem.
This will be the ninth edition of the show. That milestone alone makes it worth attending.
What Can You Expect Inside?
The festival spans over 30,000 square metres across seven halls, plus an outdoor area. There is truly something for everyone. However, the sheer size of the event can feel overwhelming at first. Planning your visit in advance will help you make the most of your time.
Gaming and eSports
Gaming is at the heart of this festival. You can try out new titles before they hit store shelves. Past editions have featured Swiss, European, and even world premieres of major games. Additionally, numerous eSports teams set up in the gaming halls, where you can take part in “Beat the Pro” duels and smaller tournaments.
The festival also features a Retro Gaming Zone, which is a wonderful trip down memory lane. Classic consoles from the Game Boy era to the first PlayStation make an appearance here. Games like Street Fighter, Pokémon Red/Blue, and Super Smash Bros bring back those nostalgic feelings.
VR experiences, board game stores, and trading card shops round out the gaming section. Therefore, even those who are not into competitive gaming will find plenty to enjoy.
Cosplay Village and Contests
Cosplay is one of the most celebrated parts of the event. Thousands of visitors come dressed in detailed, creative costumes. The Cosplay Contest is a major highlight, giving participants a chance to show off their work on stage. In past years, internationally recognized cosplay guests have traveled from Japan, Austria, Vietnam, and across Switzerland to join the show.
The energy in the cosplay areas is unlike anything else. Even if you are not competing, watching the contest is an experience on its own.
Anime, Manga, and Asian Pop Culture
Fans of Japanese culture will feel right at home. Dedicated zones cover anime, manga, and K-Pop. You can browse merchandise, meet artists, and discover new communities. The variety of content from European, American, and Asian pop culture makes this event truly international in feel.
Artist Alley and Creative Zones
The Artist Alley is a dedicated space for tattoo artists, illustrators, street artists, and comic creators. It is a great place to find unique, handcrafted items and to connect with independent artists. If you enjoy art in any form, this section is worth a long visit.
Celebrity Guests and Panels
One of the biggest draws every year is the lineup of celebrity guests. Guests have included actors from major franchises like Game of Thrones, Guardians of the Galaxy, and Stargate Atlantis. Streamers, YouTubers, voice actors, and content creators also attend. You can attend exclusive panels, get personal autographs, and take photos with your favorite stars.
For many fans, meeting a beloved actor or creator in person is the highlight of the entire weekend.
Family-Friendly Fun
The event is not just for adults. Families with children are very welcome. There are beginner gaming zones, workshops, and kid-safe activities throughout the venue. Therefore, parents can enjoy the festival just as much as their kids do.
Food, Music, and More
Beyond the main halls, there is an outdoor area with a street food zone and an open-air stage. You can grab a bite, enjoy live performances, and soak in the festival atmosphere. In past years, even visitors without festival tickets could explore the outdoor section and purchase a discounted afternoon ticket to access the halls. So even casual visitors get a taste of the fun.
Tips for First-Time Visitors
Going to a large festival for the first time can feel daunting. However, a little preparation goes a long way.
- Book your tickets in advance. Tickets are available through Ticketcorner and the official website at zurichpopcon.ch. Advance tickets often come with FanTicket options.
- Arrive early on both days. Popular gaming demos and autograph sessions tend to fill up quickly.
- Wear comfortable shoes. You will be walking across 30,000 square metres, so comfort matters.
- Check the stage schedule before you go. Panels, cosplay contests, and live shows all run on a timetable.
- If you plan to cosplay, wear something practical enough to walk around in all day.
A Brief Look Back at the Growth of the Show
It is worth appreciating how far this event has come. In 2017, it attracted 19,000 visitors on 20,000 square metres. By 2025, over 46,000 visitors filled seven halls spread over 30,000 square metres. That growth reflects the rising popularity of gaming and pop culture in Switzerland and across Europe.
The 2026 edition promises to continue that momentum. With over 450 exhibitors expected and a rich program of premieres, guest appearances, and contests, it looks set to be the biggest edition yet.
How to Get There
Messe Zürich is well connected to the city’s public transport network. Several tram and bus lines stop near the venue. If you prefer to drive, there is parking available nearby. Zurich itself is easy to reach by train from most Swiss cities, and also from neighboring Germany, Austria, and France.
Conclusion
The Zurich Pop Con & Game Show 2026 is a two-day celebration that brings together the best of gaming, anime, cosplay, art, and pop culture. It takes place on September 26 and 27 at Messe Zürich. With over 30,000 square metres of content, celebrity guests, game premieres, cosplay contests, and a buzzing outdoor area, there is truly something for everyone. Whether you are going solo, with friends, or with family, this event delivers an unforgettable experience. Plan ahead, get your tickets early, and get ready for an incredible weekend in Zurich.
Frequently Asked Questions
- When is the Zurich Pop Con & Game Show 2026? The event takes place on Saturday, September 26, and Sunday, September 27, 2026, at Messe Zürich in Switzerland.
- How do I buy tickets for the 2026 event? Tickets are available through Ticketcorner and the official website at zurichpopcon.ch. It is recommended to book in advance, as the event regularly attracts tens of thousands of visitors.
- Is the event suitable for children and families? Yes, the festival is family-friendly. There are beginner gaming zones, workshops, and activities designed for younger visitors throughout the venue.
- Can I attend in cosplay? Absolutely. Cosplay is actively encouraged and celebrated. There are dedicated cosplay contests and a Cosplay Village where participants can show off their costumes.
- What kinds of celebrities and guests attend the event? Past editions have featured actors from major TV and film franchises, voice actors, streamers, YouTubers, and internationally known cosplay artists. Guests offer autograph sessions and photo opportunities.
